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Performance doesn’t have to come at the cost of privacy

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What if you could increase conversations — without collecting more data? You’ve probably been told you need to collect more data to get better results. But with smarter tools and better technology, privacy isn’t a tradeoff, it’s a feature. Anonym makes it possible to measure real performance without complex integrations — just drag and drop your data set. Let the results below speak for themselves.

Proof points

UEFA 

Three vertical UEFA promo posters for 2024 finals: Athens for the Europa Conference League with a marble statue, London for the Champions League with a player in a locker room, and Dublin for the Europa League featuring a woman in a pub wearing team gear.

Take UEFA’s Men’s Club Competitions online store, for example. Ahead of the 2024 finals, they launched a campaign on TikTok to engage fans and drive sales, all without sending any personal user data with TikTok. By utilizing our privacy-first analytics solution used by TikTok, UEFA was able to measure meaningful results like conversion lift and sales impact using differentially private algorithms. The outcome: 93% lift in conversions and a 94% increase in sales, without exposing data to the advertising platform. They leveraged Anonym’s drag-and-drop interface, ensuring all data was correctly formatted and encrypted before sharing in Anonym’s trusted execution environment.

Zenjob

Three side-by-side smartphone screenshots of young women speaking to camera, each promoting “Zenjob” flexible student jobs in Germany with overlaid text in English and German.

Zenjob, a flexible job platform in Germany, took a similar path. During a key hiring season, they ran a TikTok campaign focused on app installs and signups, but didn’t want to cut corners on user data. Like UEFA, they used Anonym to unlock insights into incrementality and attribution, encrypting the user level data and relying on Anonym’s privacy enhancing technologies. The results spoke for themselves: a 38% increase in signups and a significant improvement in conversion. All without exposing sharing user level information with TikTok.

The future of online advertising

These examples aren’t one-off wins, they’re proof that better performance is possible. With Anonym, advertisers get the insights they need to optimize creative, targeting, and spend to drive real results. You don’t need more data to get better outcomes — you need the right tools. If you’re ready to boost performance without the guesswork, our team is here to show you. Reach out for a deeper dive into our privacy preserving solutions.

A teal lock icon next to the bold text "Anonym" on a black background.

Performance, powered by privacy

Learn more about Anonym

The post Performance doesn’t have to come at the cost of privacy  appeared first on The Mozilla Blog.

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Groxx
1 day ago
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Users love ads!
Silicon Valley, CA

Three Panel Soul - Timecops

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New comic!

Today's News:
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Groxx
3 days ago
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...... is this one?
Silicon Valley, CA

Sail Physics

3 Comments and 4 Shares
Turning in other directions can be accomplished by using a magnetized centerboard and ocean currents, since a current flowing through a magnetic field induces a Laplace force.
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wffurr
18 days ago
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My mind. I think is the most complex thing wrong explanation for sailboats moving upwind yet.
Cambridge, MA
Groxx
19 days ago
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It finally makes sense...!
Silicon Valley, CA
alt_text_bot
20 days ago
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Turning in other directions can be accomplished by using a magnetized centerboard and ocean currents, since a current flowing through a magnetic field induces a Laplace force.

Pascal's Law

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Reductio ad absurdum fails when reality is absurd.
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jlvanderzwan
27 days ago
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“Years of tectonic plate folding, RUINED! 🙄”
Rahulkumar0121
23 days ago
I’m Rahul Kumar, a nature lover who reversed high blood sugar naturally with Ambrosia A5 by Ambrosia Ayurved. Living proof of Ayurveda’s healing power. https://ambrosiaayurved.in/ 🌿
Groxx
27 days ago
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Levers are just as absurd, as Archimedes points out: give me a lever long enough and a fulcrum on which to place it, and I shall move the world.
Silicon Valley, CA
cjheinz
27 days ago
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That video is great, thanks! Science!
Lexington, KY; Naples, FL
alt_text_bot
27 days ago
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Reductio ad absurdum fails when reality is absurd.
gcapell
27 days ago
https://www.youtube.com/watch?v=EJHrr21UvY8 (real-life demonstration of Pascal's Barrel)

Tennis Balls

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After initial tests created a series of large holes in the wall of the lab, the higher-power Scanning Tunneling Tennis Ball Microscope project was quickly shut down.
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Groxx
43 days ago
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s/micro/macro/
Silicon Valley, CA
alt_text_bot
43 days ago
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After initial tests created a series of large holes in the wall of the lab, the higher-power Scanning Tunneling Tennis Ball Microscope project was quickly shut down.

defer not to him that hath no internal definitions

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defer not to him that hath no internal definitions

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Groxx
129 days ago
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Words to live by
Silicon Valley, CA
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